The Inmigrant by EL Yucateco
"El Yucateco" has been a beloved hot sauce brand for over 50 years, and I was thrilled to be a part of an effort to celebrate its rich heritage.
As an Art Director with a passion for creative exploration, I took on the challenge of crafting a headline campaign that highlights
the brand's authentic taste and cultural significance.
Leveraging my copywriting skills, I developed a concept that takes the point of view of a traditional Mexican inmigrant,
bringing the bold and flavorful essence of Mexican cuisine to life. Through this project, I was able to experiment with my writing abilities and showcase my versatility as a creative.
AD/CW: MARIA FERNANDEZ