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Fading Landscapes - Pantone
**Comm Arts 2023 Design Competition Shortlisted**
Pantone has always taken inspiration from nature’s colours, replicating its natural hues and turning them into digital hues. However, as indiscriminate pollution from human activities takes a heavy toll on the planet, it’s unique colours are beginning to fade and disappear. Partnering Pantone with Greenpeace, this campaign created OOH ads showing our earth’s fading colours in an impactful way. We also created an instagram filter designed to render users backgrounds colourless, giving them a custom hashtag to share content. The executions worked together, giving people a wakeup call to act now.
AD: MARIA FERNANDEZ \ CW: PRANAY SACHINDRA
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