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Good Night Penguin
Insomnia and other sleep disorders affect 33% to 50% of the adult population. Sleep deprivation can cause several health problems like diabetes, heart attack, stroke, obesity and depression. Reading a book before bed, can reduce the mental chatter and help you enter into a quiet state of relaxation.
Insight: Reading a printed book before bed helps you sleep.
Idea: Conduct a Penguin Sleep Study to demonstrate that reading a book in bed, improves sleep quality and that its the best natural sleeping aid, without any side effects. Creates a hand-selected collection of paperbacks that will help you sleep.
AD: MARIA FERNANDEZ \ CW: PRANAY SACHINDRA
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