At a time when e-readers are picked over physical books, Penguin Books wanted to get people excited about reading the classic paperbacks again.
Insight: Printed books have shaped minds throughout history.
Idea: We curated and launched some of history’s most iconic books which offer different perspectives on the same subjects. The subject areas chosen were ones that are defining the times today, making them relevant to a new generation of readers and thinkers.
AD: MARIA FERNANDEZ \ CW: PRANAY SACHINDRA