WhatsApp Amble Alerts
Smartphones have permeated every aspect of our lives today. While laws have been written to deter their use while driving, there is no other guide that informs users of smartphone social etiquette.
Set by the National Advertising Challenge, our brief was to create a Public Service Announcement (PSA) campaign that reminded people to follow responsible smartphone etiquette for everyone's benefit.
6 in 10 young Canadians admit to regularly texting while walking. When an average of 4 people are hit by vehicles everyday in Toronto alone, the onus shouldn't be only on drivers. We wanted our PSA to deliver the message that distracted walking is dangerous. We did this by choosing WhatsApp as our platform, leveraging existing smartphone features, and hijacking the very behavior we wanted to prevent!
AD: MARIA FERNANDEZ \ CW: PRANAY SACHINDRA